Project Liberty Tour Brochure

Project Liberty, a collaborative project of POET-DSM, produces cellulosic ethanol. To educate the public about the plant’s positive impact in the community, POET-DSM hosts public tours to show how the plant functions as well as to share the plant’s long term economic and environmental benefits. This piece needed to function as a practical guide during the tour and an educational tool afterwards. The map maintains the clean, intelligent tone of the brand, while telling compelling information about the plant. The center of the map features an overview of the plant along with extruded images of specific objects seen at each stop on the tour.


Agency: Fresh Produce

Extruded Imagery: John Boylan


Apr 2014

Role: Art Direction, Designer

Client: Poet-DSM