Midwest Fertilizer and Seed is a family owned agriculture business based in Kilogore, Nebraska. When we started working together, the company had a website. However, the website wasn’t mobile friendly, and the design was cluttered, dark, and didn’t come across as unfriendly and cold. Consequently, the website fell short of communicating who the company was and how they were distinct from their competitors. Together, we built a site that is friendly approachable, yet professional. It didn’t take long for the new site to pay off. Within three months after launching the site, the company was able to make a key hire from out of state.