The power of branding isn’t in the logo, it’s in the thinking and the extensions. For this project, I was hired by Cropstream to create a brand system. Specifically, to create a visual system that highlights the message of Cropstream. The company’s product, an online networking application, focuses on connecting people within agriculture to advance the entire industry as a whole. The brand had to communicate a sense of warmth and community while still representing the technical side of the product. The brand gives a sense of community that is hardworking, honest, and direct.