In 2013, the Sioux Falls Pheasants decided to rebrand and return back to the team name they had since their inception in 1889: the Canaries. The rebrand strategically reestablished themselves as the Sioux Falls home team, a move to reengage their hometown, as well as to celebrate tradition and community. These print ads and collateral piece were used with the brand roll out.
Agency: Fresh Produce
Logo: Hunter Murphy