CAITLIN PISHA

design & creative

Sioux Falls Canaries Rebrand

CANARIES REBRAND

SIOUX FALLS SPORTS

In 2013, the Sioux Falls Pheasants decided to rebrand and return back to the team name they had since their inception in 1889: the Canaries. The rebrand strategically reestablished themselves as the Sioux Falls home team, a move to reengage their hometown, as well as to celebrate tradition and community. These print ads and collateral piece were used with the brand roll out.

Sioux Falls Canaries Rebrand Sioux Falls Canaries Rebrand Sioux Falls Canaries Rebrand Sioux Falls Canaries Rebrand Sioux Falls Canaries Rebrand